Rua 9 de Julho

What is known in Marília as Rua 9 de Julho started out in the 1920s having 3 different names. It started out as Rua Minas Gerais on top of the hill - where Avenida Vicente Ferreira is - where Santa Isabel's church is now located - and went down all the way to the railway line where it changed name to Rua Ceará - keeping this denomination for only 3 blocks up to Avenida Sampaio Vidal. 

As this avenue used to divide the community in two different sections - crossing the avenue the Street had a 2nd change of name to Rua Tamandaré and went all the way through the area kwnow then as Alto Cafezal. 

Rua 9 de Julho looking up to Avenida Sampaio Vidal in early 50s. This was the stretch called Rua Ceará that extended from the train-line up to Avenida from the 1920s up to 1934. 

Rua 9 de Julho corner with rua Carlos Gomes in the early 1960s. with Loja Vigorelli at the corner, Salão Azul (barbershop), Vamos Ler (news agency), Salão Carioca (another barbershop), entrance to Norival Carneiro Rodrigues' house (the owner of Loja Vigorelli), Casa Pérola on the ground and Grande Hotel on the upper floors, Casa Formosa, Pastorinho etc. 

1953.

Great White Hope... Edificio Marilia was the symbol of Marilia for some decades... 

same stretch of road in the late 1930s.

Casa Verde on the corner of 9 de Julho with rua Ypiranga; posted by Felipe Melo who says: Essa foi a Casa Verde dos meus avós e dos meus pais e tios, à rua Nove de Julho esquina com a passagem de nível. A construção anexa era o sobrado que meu avô construiu para morar. 

O prédio à direita da foto, foi construído em 1927 (tinha a data na fachada) e foi o Hotel Ypiranga.

Rua 9 de Julho when it was still called Rua Tamandaré.

Rua Tamandaré in 1932; soon it would change its name to Rua 9 de Julho. 

Rua Tamandaré had a movie-theatre between Avenida & Rua São Luiz. See a papier-mache airplane hanging aloft near the entrance thereof advertising MGM's latest production 'Hell divers' translated as 'Gigantes do céo', released in the USA on 16 January 1932.  

Wallace Beery & Clark Gable in 'Hell divers'.

corner of Avenida Sampaio Vidal with Rua Tamandaré which had a name change circa 1934 to Rua 9 de Julho. 

'A Predilecta' lottery shop on the corner of rua 4 de Abril with rua 9 de Julho.

Marilia as seen by Klaus Jürgen E.K.Mahrenholz, photographer

Sao Paulo photographer Klaus Jürgen E.K. Mahrenholz visited Marilia circa 1955 and took a lot of shots of the young city. Now, Klaus has got a page on Facebook where he posts most of his stuff. Unfortunately, most of his material has deteriorated but some of them photos are still fairly good. 

São Bento's snapshot has deteriorated badly, but one can still see how it looked like in 1955.

Rua 9 de Julho looking up to Avenida; Avenida looking East are pretty bad. 

Botucatu in 1955

Botucatu's Episcopal Palace. Marilia's diocese was under their authority.

from left to right: City's Orphanage; Sant'Anna's Church - Instituto Cardoso de Almeida. 

Cine Teatro Casino in Botucatu.

Rua Armando de Barros, Botucatu, 1955.

Baile do Algodão - 15 November 1952.

Marilia's high-society decided to throw a big party on 15 November 1952, after the farmers of the region had a bumper cotton crop. They called it the Cotton Ball and it was organized by the local Commercial Association to collect funds in favour of the Professional School for Women.

The President of the Brazilian Labour Party (PTB), Mr. João Goulart patronized the event throught the presence of Carmelia Alves, Francisco Carlos and Marion, from the cast of Radio Nacional from Rio de Janeiro and the dancer Celia de Souza Franco. 

Miss Shirley de Barros Baptista won the Cotton Queen Competition and Miss Yoshiko Senga was the runner up. Among those who worked hard for the event are the board of directors of the School for Women plus Mrs Ophelia Ribeiro, her husband Dr. Simão de Andrade Ribeiro and Neusa de Carvalho, who works as a teacher at the School. 

at Marilia airport as a VASP flight arrives from Sao Paulo or most likely Rio de Janeiro; from left to right: Ignez Montolar, non-identified lady in the background, Carmelia Alves, known as 'Queen of Baiao', Ophelia Paquete Ribeiro, Radio Club de Marília's Octavio Lignelli in the background and Marion: in the background a VASP's DC-3 plane.

Dr. Simão de Andrade Ribeiro & wife Ophelia Paquete Ribeiro with guests at their home in Marilia.

Dr. Simão de Andrade Ribeiro in his rural property. 

POMPEIA-SP citizens

Familia Matuzaki at Fazenda Jacutinga in Pompeia-SP.

Familia Tanaka & employees of their boot factory; Pompeia-SP.

a bazar at Rua Senador Adolfo Miranda, in Pompeia, 22 October 1950.

Grupo Escolar de Pompeia 1957.

I Grupo Escolar de Pompeia 1948. 

Pompeia Esporte Club in a 1940s photo taken at the studio of Foto Kosmos owned by Itiro Yassuda; Claudete Oliveira wrote: meu Pai é o 4o. da esq. p'ra dir. em pé;

João de Paula answered: ao olhar com mais atenção, percebo que, agachado, da esq.p'ra dir., o 1o. é o Nenê, que tinha um caminhão Chevrolet gigante nos bons tempos da nossa Pompeia.

Luiz Rezende: meu irmão Ercio Rezende; João de Paula wrote: foto tirada, provavelmente, na inauguração da Sociedade Recreativa de Pompeia, em 13 Dezembro 1953.

1955.

1928 Salve 17 de Setembro 1955.

1955. 

a Radio Difusora de Pompeia crew out on the prowl for news... in the early 1950s.

1950s Marilia citizens - Dermânio Lima

Coral do 3o. Normal do Ginasio Estadual e Escola Normal - 1957. 

Vesperal na Fafi 1959 - posted by Marcio Tosi at Facebook. 

Maura Betti Queiroz wrote: reconheço o professor Nivaldo Romão e esposa Neide, mais Hyldeth Nunes.

Euza Marcia Zequini Camossi wrote: olha minha professora Deyse Ribeiro de Carvalho; a do meio, sentada. 

desfile civico in 1954. 

Elizabeth Silva Lima on her wedding day, in December 1955. 

Dermânio Lima leads his sister Elizabeth down the aisle; sisters Beatriz and Therezinha are the bridesmaids. 

Santo Antonio's activities in the 1950s

Altar boys at Saint Anthony's. The Black young man in the back-row is Ramiro Ribeiro, a relative of my grandmother Albina Rosa de Jesus. Actually, Ramilo's mother Joana married Joaquim Pavão, my grandmother's brother. 

Ramiro Ribeiro as an altar-boy at Santo Antonio circa 1957; some some quirk reason Rarmiro was known by us as Ramilo, spelt with an L instead of R... 

altar boys leading the procession down Avenida Sampaio Vidal. 

Ramiro Ribeiro swinging the chacoal incense holder. 

Boys dressed in style to represent the princes of the Church throughout the ages... padre Cesar Luzio Junior's in the back; dona Hilda Grassi is next to the priest plus dona Marta, wearing dark glasses and Amelia Alicatte.

Corbi Braga wrote: this is myself, the 5th boy on the front row from left to right. 

Corbi Braga later at the photographer's studio. Corbi Braga writes at FB: fui dos primeiros príncipes da Paroquia de Santo Antônio. Nós nos vestíamos de príncipes e levávamos uma placa com alguma frase que não me lembro, e em cada lado, uma menina segurando uma fita. 

Baptism certificate o Juvenal R. Menezes, born on 27 December 1944, baptized on 31st March 1945. 

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