SHOPPING DISTRICT

Marilia's shopping district was mainly on Rua São Luiz and some of its intersecting streets. I would say the shopping section roughly startet at rua Coronel Galdino de Almeida picking up steam as it went down to rua D.Pedro II and rua 9 de Julho. The hub of the shopping street area was at the crossing of rua São Luiz and rua Prudente de Morais... but continuing down to rua Paes Leme and less at rua Campos Salles.

Rua Prudente de Moraes in the late 1930s. Look at the radio sets being paraded by citizens probably proud of their acquisitions.

Rua Prudente de Moraes corner with Rua Sao Luiz.

Rua Prudente de Moraes corner with Rua 4 de Abril in 1929.

Rua Prudente de Morais on the corner of rua São Luiz in the early 1940s.

Casa Paratodos sale in the 1940s.

A few years later - the same corner of rua Prudente de Morais and rua São Luiz. On the right corner is Casa Lima whose owner lived on rua Campos Salles; his son Mario Lima was Nery's friend. The next-door shop on rua Prudente was a dime-store called Casa-dos-2-mil-réis. Stroppa was not built yet placing this photo in the mid-1930s.

Rua São Luiz in 1936 looking down towards Vila São Miguel. On the right is Edificio São Luiz with Casa Lima at the corner with rua Prudente de Moraes. Crossing Prudente is Casas Pernambucanas.

Here's a better view of famous Casas Pernambucanas on the corner of São Luiz & Prudente de Moraes a few years later. See the men wearing white flaxen suits.

the same Rua Prudente de Moraes with added three 3-story-buildings in a 1962.

alguns anos depois, quando as Casas Pernambucanas já tinham se mudado da esquina esquerda.

rua São Luiz on the corner of rua Paes Leme... looking towards rua Dom Pedro...

typical Art-Deco façade of a shop on rua São Luiz in the 1950s.

rua São Luiz looking west.

Casa Irará on São Luiz with its famous motto: Irará não vende, dá!

Rua São Luiz in the afternoon when the sun really scolds the town. Here's what Nestor de Azevedo Facão wrote at Facebook's group 'Memoria de Marilia' on 6 January 2015:  Rua São Luiz!... Esse trecho e adjacências são partes indeléveis da minha infância e adolescência: Prefeitura, Lider Hotel, Casa das Meias, Bar e Sorveteria 'A Garota', Conservatório Musical Santa Cecília, Dr. Capela, Escritório Cruzeiro, Dr. Reynaldo Machado, Pensão 9 de Julho, Escritório Cruzeiro, Fotógrafo Muzzi, Cine São Luiz, Clube dos Alfaiates, Romeu Rotelli, Leiteria Pereira, Restaurante Santa Helena, Salão Vieira, Sapataria e Engraxataria Vieira, Nova América, Camisaria Stroppa, Mercado Municipal, Cavalari, Martello, Giometti, Castro, Tebet, Cabral, Domenico, Membribes, Nakano, Crotti, Mônaco, Sersósimo, Souza e Silva, Andozia, Mazzini, Antico, Florêncio etc. Desculpem. Falto muito! Não vai caber tudo aqui!...

Casas A. Dias S/A on Avenida Santo Antonio & rua Coronel Galdino de Almeida.

Rua 9 de Julho, olhando-se em direção ao norte - circa 1954.

rua Prudente de Moraes on a Sunday morning...

Casa Econômica's lovely shopping windows... 

Casa Mimosa with Bazar Mimoso on the corner of Rua São Luiz and Rua Prudente de Moraes; owned by Jose Arbex & Nadim Arbex who had two daughters (Maria & Mirna). Later on, the site was taken by Loja Riachuelo. 

early 1970s

Rua 9 de Julho.

Rua 9 de Julho with rua Carlos Gomes, with Rodoviária's tower in the background. 

'A Predilecta' corner of rua 4 de Abril with ...

Café Delphino at the corner of Avenida Sampaio Vidal & Rua Prudente de Morais circa 1951.